"We are about to witness the deepest depression since the
1930's," reported Martin Weiss, Ph.D. for The Daily Reckoning.
Pessimistic as Weiss may seem, the facts lend credence to his
statement. Since the tragedy of September 11,more than 415,000
layoffs have been announced, initial jobless claims jumped to
528,000, the highest level in decades, consumer confidence has
tumbled and billions of dollars worth of business has been lost.
With new uncertainties raised by the attacks and many ...Read the rest of this entry »
Free ezine advertising is great way to get your ads seen in
quality publications all over the Web. And the best part is it's
free of charge. But are your free ezine ads getting any results?
Listed below are ten tips for improving the effectiveness of
your free ezine ads.
1. Keep Them Short
Most people skim through free ezine ads. Make sure that your ad
is short enough to be read in a few seconds. Basically, short
ads may get read. Long ads get ignored.
2. Get To The Point
Make sure your ad gets ...Read the rest of this entry »
.......................Insights to Advertising
By: Pat @Maxaid
If you're in biz online nothing can make you happier than those
notices or invoices in your email telling you that you've made
another sale. Right?
Okay these little checks just happen to find their way into your
account because you are blessed by the little green check fairy,
Wrong ! You have earned these pay checks because of long hours
searching and researching advertising vehicles, platforms,
companies and individually ...Read the rest of this entry »
A website is an island. Advertising is a bridge to that island.
Large and small businesses online are discovering that truth in
a hurry - or else. Advertising is not what it used to be. The
internet has changed its purpose and its strength. Rather than
making advertising in the traditional media weaker, the net has
made it stronger. That's why all guerrillas must be aware of the
new power of advertising.
The first thing to know, and this should come as good news, is
that advertising no longer ...Read the rest of this entry »
Everyone knows that advertising is essential to growing a
business. One problem that small business owners have always
faced is the high cost of marketing. Most, however don't realize
that there is an effective way to reduce the cost of your
advertising while - at the same time - increasing its reach.
Advertising co-ops are nothing new. Usually they are a "perk"
offered by major manufacturers to encourage retailers to promote
their products. Because the retailer has direct access to
customers ...Read the rest of this entry »
You know folks, it seems like every corner I turn on the web, I
see more and more "yucky" advertising. It's daunting to see the
fully avoidable mistakes we're making. And the worst part is, if
we would just slow down for a minute and examine what we're
doing, we wouldn't make these simple, yet costly errors.
I constantly see people, experienced and new, making mistakes
What's that you're promoting?: First off, you should begin with
you're program or business. You're not promoting ...Read the rest of this entry »
If you're looking for a low-cost, yet highly effective means of
advertising your products and services, then Google AdWords may
be your answer.
Google AdWords provides a simple way to purchase highly targeted
advertising, regardless of your budget. Unlike other sites
selling banner ad space and pay-per-ranking, AdWords provides
advertisers with highly effective text ads that are displayed
with the search results. Studies have shown that highly targeted
keyword advertising produces an average of ...Read the rest of this entry »
It is better to advertise with simple messages and have everyone
understand you, than to advertise with complex messages and have
only 20% of viewers understand you.
Brilliantly clever advertising executives often come up with ad
campaigns that dazzle viewers. Viewers may be dazzled, but
whether they can discern what is actually being communicated in
the ad remains to be seen.
When considering how you want to phrase your advertising copy,
don't tailor the message to what would impress you. ...Read the rest of this entry »
As Americans, we are obsessed with celebrities. We know who the
stars are dating, what their favorite foods are, and, thanks to
MTV Cribs, we even know the intimate details of their home
With our paparazzi-like fixations on the famous, it is no wonder
ad campaigns involving celebrities are more successful than any
other type of advertising. Michael Jordan says "Wear Hanes" and
we do. Sarah Michelle Gellar says "Use Maybelline cosmetics" and
we buy the lot. Even Carrot Top, ...Read the rest of this entry »
Question: What is your business REALLY worth? Answer: Whatever
someone else is willing to pay for it at the time.
That's a true statement as far as it goes but it doesn't take
into account that the way you arrive at a value for your
business can give you much-needed ammunition when it comes to
justifying your asking price and therefore allow you to
influence what the prospective purchaser is willing to pay.
Here's a quick primer of the various methodologies commonly used
for valuing businesses ...Read the rest of this entry »