There are many stories out there about the cultural blunders businesses make. These stories always make a big splash in the media. Some of them are high profile blunders. Some of them cost companies money. Some of them caused a loss in potential revenue. Some of them delayed international expansion… for a long time. Mistakes [...]
Archive for January, 2009
Why You Need to Internationalize Your Own Communication First to Avoid Cultural Blunders
Posted by Admin on January 2nd, 2009
If you are just beginning your international business development you are probably concerned about avoiding cultural communication blunders. There are stories out there of major companies making major business mistakes. Enough to damper any business’ international fervor. Most peoples reflex is to look at the other cultures first. After all, they are the ones that [...]
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