Archive for November, 2009

The Adaptation to the Strange Culture

The repatriation of the foreign staff into the native country is very important, so the preparation for this process must be also very painstaking. The same instrument as for the expatriation can be used in this stage.To reduce the problems of repatriation and to avoid the psychological crisis the answers on many essential questions must [...]

Top 20 Global Marketing & Communications Mistakes

Although sometimes cringe-worthy, examples of global marketing bloopers are a useful means of appreciating that we are not all the same. For any company or business conducting a marketing campaign abroad they must take linguistic and cultural variations seriously.Below we have provided a top 20 Marketing & Communications Bloopers from across the globe.  1)    The [...]

7 Steps to Exceptional Virtual Team Communication

There’s no doubt that a virtual team brings a multitude of benefits to organizations today; the ability to retain top-notch talent from anywhere in the world, the incredible diversity presented through global and cross-cultural viewpoints and huge monetary savings in corporate travel expenses if you have to bring someone in from a distance. But pulling [...]