The need for effective and clear intercultural communication is becoming vital in securing success in today’s globalized workplace.
What is intercultural communication? Notable academics that have become specialized in intercultural communication are Hall, Hofstede and Trompenaars. Within the context of the globalized business or organisation, intercultural communication looks at how people communicate (verbally and non-verbally), manage, work together, approach deadlines, negotiate, meet, greet, build relationships, etc. 1) for businesses with a mix of cultures working together and 2) for businesses wanting to trade successfully abroad. Greater understanding of intercultural communication differences, manners, etiquette, protocol and communication styles certainly leads to a much higher probability of achieving business goals.
Ultimately intercultural communication today means getting a competitive edge. Why?
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