Cultural Communication & Education

Mike Vizard, Editorial Director for Ziff-Davis Enterprise makes a poignant remark about the importance of diversity in the IT department in his blog “Diversity in IT Has Become a Business Imperative”. I agree with his view that “the great issue of the day in technology is not the technology but rather the people within the IT department itself”. His observation “Indians and Russians seem to prefer to work with their own. Caucasian employees form their own cliques based on age, gender, sexual orientation and ethnicity while Asians do likewise along national and sometimes even tribal lines. And, in response, Afro-Americans have now also created their own cliques”, and “The onus on preventing that from happening should fall squarely on the shoulders of IT managers who unfortunately appear to be unwilling for any number of reasons to tackle the issue head on” has some truth to it.

I think it’s not only important for the managers but for the organization’s culture to recognize the importance of enabling the collaboration among employees with diverse background. But without proper training the HR department or the management do not have the right tools to maximize the productivity and take advantage of diversity within the organization. Most of the HR departments have diversity initiative that targets the issue only superficially (based on the skin color). That may be counterproductive and no one knows how to translate diversity initiative into maximizing profits for the organizations. Hence the diversity initiative end up being only one of the many ‘HR policies’ and managers don’t get very enthusiastic in implementing it. Hence they will try to do the minimal that is mandated by the corporate HR department.

According to Martha Maznevski**, professor of organizational behavior and international management at IMD, Lausanne, Switzerland, only way to leverage diversity in the organization is for individuals to develop Cultural Intelligence. According to Martha, Cultural intelligence is an ability to look at situation from both business and cultural perspective simultaneously.

The gist of it is: There are three components of Cultural intelligence that one need to master to manage people and thus enable lateral and bottom up communication globally

1. Knowledge: Ability to engage in learning other’s culture, getting historical and different perspective of a nation, religion, culture or ethnicity.

2. Skills: Ability to master Cross cultural communication and become an effective communicator

3. Mindfulness: Capacity to continuously learn from our own actions and to reflect on them.

Of the 3 components of Cultural Intelligence, I personally think being Mindful is the only way one can change their behavior or communication style over the period to time but ‘Mindfulness’ is a very hazy concept that cannot be quantified. The ‘Knowledge’ and ‘Skills ‘ can be taught. How does an organization influence and provide incentives to be ‘mindful’ or become ‘reflective’? Its this sticky aspect of embracing diversity which makes it very difficult for organizations to monitor progress. That is the primary reason when the organizations talk about diversity they are more focused on attaining superficial goals (i.e. X% of minority workers). They cannot coerce employees or manager to be ‘mindful’.

There is a tremendous potential if the organizations harnesses the collective intelligence of its work force that transcends every cultural barriers, but there is no easy way for organizations to provide incentives to change those behaviors. Mind you, being mindful is a powerful ability that will differentiate individual employee from crowd. As the Globalization of Labor continues, individuals that can fine tune their communication to be culturally sensitive will no doubt succeed.

Watch the video related to cultural communication

Explains a few ways to show courteous and proper manners when speaking to a Deaf person A partial transcript of the video can be found at the Color of Language website: www.coloroflanguage.com

Help answer the question about cultural communication

How is it possible that individuals speaking the same language may confront cultural barriers to communication

About Author

Raj Sheelvant is currently working as a Project Manager at a large multinational computer hardware manufacturing company. He has more than 13 years of experience of working in IT industry at various capacities. He holds MBA from W.P. Carey Business School of Arizona State University at Tempe, Arizona and MS in Engineering Science from University of Toledo, Toledo Ohio. He has a passion of leveraging IT to create and sustain competitive advantage for the Corporations. He strongly believes that IT can be used to \’expand economic moat\’ for the corporations but one need to make sure that the IT projects are always used to enable corporate and business strategy.

Article Source: ArticlesBase.com – Managing Diversity Through Cultural Intelligence