Posts Tagged ‘American Culture’

Is our Culture Failing Us?

December 30th, 2009

“We live in a culture that barely acknowledges and rarely celebrates the arts or artists.”

Dana Gioia, Chair for the U.S. National Endowment for the Arts.

How many writers, artists, scientists can the average American name? In a speech delivered to the graduating class of Stanford University , Dana Gioia decried the lack of interest in cultural figures (other than pop culture) in America today. He claims that the cultural entities of today are all for the sake of entertainment. And so ultimately it follows that everything today comes with a price tag. When celebrities appear on radio or TV talk shows, their main, and often only, purpose is to push their book, movie, new TV show, or a new vote.

What has happened to American culture?

Fifty years ago, Gioia says, Americans could rattle off a laundry list of names, names prominent throughout the country. Carl Sandburg, Rachel Carson, Georgia O’Keeffe, these names were familiar to Americans outside the university or literary circles. “I don’t think Americans were smarter then, but American culture was,” he says. “Even the mass media placed a greater emphasis on presenting a broad range of human achievement.”

According to the Pew Research Center for the People & the Press, the average American knows less about current events today than they did in 1989. That is, unless written about in People or flashed on Entertainment Tonight. An exception, one might claim, is those who watch the Daily Show; those watchers can identify figures in the news far more ably than those who watch Fox News, which purports to being “fair and balanced.”

Our American culture today is a world of popular icons which we spread throughout the world, dispersing our brand of entertainment widely and cheaply to others who desire Western culture. So that other countries can be part of pop culture, many countries end up with a double culture: their own indigenous one, plus our pop culture: tennis shoes and tee-shirts; Mickey Mouse and Britney Spears.

With the onset of instant information at our fingertips, via Google, Wikipedia and other Internet sources, we no longer need to study to access facts and/or ideas. The need to know is quickly rewarded by a click of the mouse. Without accessing other available resources for research (the “old-fashioned” kind, like the library, encyclopedia, dictionary) the fact seeker is rewarded with just that one fact they were seeking. No off chance of running into unsought information, extra facts gleaned from in-depth research on a subject, as you might experience in the library stacks or while poring over a reference book. No. Just that one fact, then…..next click.

Malcolm Gladwell, in his book Blink, about intuition and cognition, tells a story about a group of art experts studying a piece of Greek sculpture. Because of decades of training and bone-deep knowledge, they quickly evaluated the sculpture and pronounce it a fake. This knowledge did not come by typing in “Greek sculpture” on the Yahoo search box or spending five minutes scanning a Wikipedia page on the subject. It came from years of training, research and learning, not from instant fact gleaning.

In today’s world, it seems that ideas, not knowledge, reign in our culture. Instead of learning, retaining and knowing information, today’s internet sources — Google, Wikipedia, etc. — make the need to know information less critical than the ability to know WHERE to find good, reliable information and which site to look at for “creative” ideas.

But in the end, a broader understanding of a culture is valuable. Facts alone aren’t enough. Ideas alone aren’t enough. They need to connect. Where do the facts and ideas on the internet come from anyway? Undoubtedly from minds which have studied and learned and so possess a broad understanding of a culture, whether it’s about Greek sculpture, theater or the problems facing business.

In business, communication is key. And wouldn’t it be great if you tossed out a worthwhile name or a cultural figure (not pop culture) or a valued book and your audience knew what you were talking about. A shared cultural experience would hold great value if we could elevate it beyond Entertainment Tonight. If we learn only this fact, that fact, and the name of the newest slasher film, how will we be able to communicate with each other in a deeper sense?




By: Terry Gault

Leadership Development Across Different Cultures

September 27th, 2009

Leadership Development Across Cultures

Everyday, more and more leaders around the world are working with people from countries other than their native country. Federal Express, UPS, Dell, GE, Delta Airlines, HP, IBM, American Express, Motorola, GM, Ford, Microsoft, Google are just a few companies in the United States who work with employees, suppliers, and customers in China, India, Brazil, Ireland, Mexico, Romania, Russia and other places. Often companies will send managers from the United States to manage their offices in foreign countries.

Many of these Americans leaders feel frustrated with their foreign employees. They grumble:

• It’s so difficult to understand their English!

• They don’t understand what I am trying to tell them?

• If they disagree, why don’t they speak up?

• They never look me in the eye when I talk to them, how can I size them up?

• Why can’t they get on with the business first?

• I can never get a straight answer!

Moreover, more foreign companies are establishing their businesses in the United States. Sony, Toyota, Honda, Nissan, Sharp, Panasonic, Toshiba, Hitachi, Mercedes, Volkswagen are considered old timers. Similarly, these Chinese, Korean, British, French, Australian executives working in the United States feel the same frustration with American culture as their American counter parts do in the foreign countries. These leaders complain:

• Why aren’t Americans more humble?

• Why can’t they be less confrontational?

• They are always in a hurry.

• All they want is to talk business.

• They don’t respect our ways.

• Why is the American media so out of control?

Additionally, if there are cultural issues, workers in the United States can feel frustrated with a boss or coworker from the other country. They may feel confused about what they are expected to accomplish, because there is a misunderstanding in either verbal or non verbal communication.

If you want to be effective in achieving business results in this cross cultural environment, offer leadership development opportunities to your employees. Start with the following ideas among many to develop your people:

1. Learn about the cultures of people that you have to interact with. Don’t trust your perceptions or preconceived stereotypes.

• Get a book from a bookstore or your local library. (Geert Hofstede, a well known cross cultural expert, has published a great deal of information about different cultures.)

• Take a cultural class from a college or university.

• Write other countries’ government embassies or cultural associations for information.

• Attend cultural events. Observe how other people respond to each other. Do they shake hands or bow? Do they look at each other or divert their eyes. What is considered appropriate personal space when talking?

• Spend time with someone from another culture. Don’t judge. Listen and be open to differences. You’ll be surprised how much more you’ll understand their perspective and the enjoyment you’ll gain.

2. Give extra time and effort when communicating. This step will help to minimize misunderstanding.

• Speak clearly, distinctly, and calmly. Don’t raise your voice, the other person can probably hear just fine.

• Ask for a confirmation of the message you transmitted. Good communication skills are crucial.

• Ensure that your message is received as you intended and it is understood.

• Limit using colloquialisms or slang terms. These can be confusing to someone who hasn’t live here very long.

3. Don’t give-up. With a good understanding of the cultural values of those people you lead and work with, you will be able to adjust your behavior and approach in your interaction with other cultures.

• Personal leadership development is about taking small steps towards improvement. Continually make adjustments, and when it works, try more.

• Ask for help and don’t be afraid to apologize for mistakes. People generally are appreciative that you are trying to understand them.

• Be consistent. The more you work on your approach, the better chance you have of becoming highly successful in your interactions with other cultures.

When you begin to see positive results from your new leadership approach, old stereotypes and perceptions of those cultures will be replaced not only personally but organization wide. You will find it easier for yourself and others to understand and respect the different cultures. One advantage, of course, will be improved productivity, communication skills, and teamwork within the organization. However and maybe more importantly, tensions between cultures can be used effectively in active discussions to lead to new innovative processes and systems. And as you begin to value cultural differences, you will find that these differences actually add to the success of your organization in a global marketplace.

CMOE has been assisting global organization with Leadership Development initiatives for 30 years. We invite you to learn more about how CMOE can help with your leadership training and development needs. Contact us at 888-262-2499 or email info@cmoe.com




By: 10x Marketing

Marketing To Communities Of Color!

September 18th, 2009

Marketing Communications in the U.S. is no longer a one-size-fits-all proposition. Effective message delivery to all residents of the United States requires that we examine the unique consumer behaviors of the country’s communities of color.

The designation “community of color” may be applied to a wide spectrum of minority and ethnic groups. According to the 2000 U.S. Census, approximately 30 percent of the U.S. population currently belongs to a racial or ethnic minority group. The Census Bureau projects that by the year 2100, non-Hispanic whites will make up only 40 percent of the U.S. population.

Successful multicultural messaging depends on messages and products that are crafted to each individual audience, rather than presented as recycled versions of products designed for mainstream audiences.

Reaching the African American Market.

Although African American consumers are unique, they are not difficult to reach. To understand what affects the consumer behaviors of African Americans, we need to examine the history that frames what it means to be black in America. Unlike groups such as Hispanics and Asians who immigrated to the U.S. in search of a better life, African Americans were brought to this country against their will, and faced tremendous adversity and denial of basic human rights.

Today’s African Americans continue to further establish their place in American culture, prove their worthiness, and empower themselves. Research tells us that they respond positively to messages that show they are important members of society.

Too often, African Americans are thought of as a single market segment. This is erroneous thought. Like other communities of color, African Americans are a diverse population. Clear differences exist by culture, region, social and economic status, as well as age, experience, and education.

Other considerations are:

• Half of African American households are headed by females

• African Americans are likely to live in larger households than whites

• In terms of high school graduation rates, an equal percentage of black students earn diplomas as white students.

There is no guaranteed technique for reaching African Americans, but major differences have been identified between how African Americans and whites respond to messaging:

• African Americans take messages more literally than their white counterparts.

• African Americans tend to like copy and visuals that directly correspond to one another.

• African Americans prefer lifestyles and contextual appeals. They find messages more believable that feature people in real situations. They are less responsive to talking heads or single-spokesperson appeals.

• African Americans tend to prefer message delivery vehicles that represent a variety of cultures, featuring people of various hair types, skin tones and personalities.

• African Americans look for positive images of black life.

Reaching the Hispanic/Latino Market

According to the U.S. Census Bureau, Hispanics have surpassed blacks as the nation’s largest minority group (January, 2003). Like African Americans, the Hispanic/Latino market is a diverse group. The largest segments as identified by the Census Bureau are: Mexican Americans, Puerto Ricans, Cubans, those who have immigrated from Central and South America, and a category known as “other Hispanics.”

Hispanics in the U.S. hold both a strong desire to preserve their traditional culture and values, and optimism about their children’s opportunities in America. There are important differences between Hispanics born in the U.S. and those who have immigrated: those born outside the U.S. or in Puerto Rico speak mainly Spanish, follow more news from Latin America, and preserve the traditions of their native country while also adopting U.S. culture. Yet they also say that their own lives are now improved, and feel closer now to the United States than they do to their native country. Succeeding generations of Hispanics—those born in the U.S.—speak English, watch English-language media, and follow U.S. news and events.3

Strategies to reach Hispanic/Latino audiences often miss the mark. Although 46 percent say they speak mostly Spanish or only Spanish in the home (71 percent of those born outside the U.S. speak mostly or entirely Spanish), merely translating English messages into Spanish can result in sending the wrong message or no message at all. In the 1970’s, General Motors tried the Chevy Nova in Mexico, no realizing that “nova” translated into “no go.”

In addition, presumptions can’t be made about attitudes, cultural values, and how much the Hispanic/Latino, or other ethnic group understands about products and services.

Guidelines for reaching Hispanic/Latino audiences include:

• Give detailed information; use demonstrations.

• Stick to literalism and reality; use strong visual images

• Use testimonials.

• Show a colorful, upbeat environment.

• Understand the importance of family.

• Go for neutrality in accent, appearance and lifestyle.

• Use informal Spanish in Spanish-language messaging.

• Stay away from translations or dubbings of English copy. Translations don’t always work. Copy should be adapted.

Reaching the Asian American/Pacific Islander Market

Like Hispanic/Latino Americans, Asian Americans are not a single race of people.

Asian Americans have a strong tie to family and culture; their households are larger than those of other Americans; and there is generally more than one worker in the home. Decisions are often made by both husband and wife, and word of mouth is important to Asian Americans. Eighty-five percent of respondents in a study said a friend’s recommendation was their primary source of consumer information.

Although Asian Americans represent a diverse group, some similarities in reaching them are:

• Asian Americans have strong ties to family and culture.

• Older Asians prefer messaging in their native language.

• Newspapers are a powerful medium for reaching Asian Americans.

• Asian Americans have a strong need to please and impress their families.

Reaching the American Indian/Alaskan Native Market

Native Americans are unique as individuals and in their tribal cultural heritage. Effective message delivery may differ from tribe to tribe and from community to community. Native Americans find meaning and wholeness in spirituality and harmony with nature. The family and the group take precedence over the individual, and they are anxious to be rid of stereotyped images of their culture.

Although they too represent a diverse group, some similarities in reaching the American Indian/Alaskan Native Market are:

• Native Americans place importance on credibility and honesty.

• Use bright and colorful visual images.

• They think storytelling is an important tool to pass on information, so stories/testimonials should be used to make a point.

• Native Americans like to be heard, they like to be given an opportunity to talk about their experiences, problems and suggestions.

Written by Gayle Wiegand

http://www.outreachpros.com

http://www.GiftsAlley.com




By: Gayle Wiegand