Posts Tagged ‘Characteristic Features’

Life And Culture Are Virtual Realities

Life And Culture Are Virtual RealitiesA. Relevant definitions of terms:Real: not artificial or illusory, occurring or existing in actuality as a physical entity, having objective independent existence.reality: the quality or state of being real, a real event, entity, or state of affairs, the totality of real things and events.Virtual: being such in essence or effect [...]

CROSS CULTURAL CONSUMER BEHAVIOUR

CROSS CULTURAL CONSUMER BEHAVIOUR Cross cultural marketing: Objectives and Policies Cross-cultural marketing is defined as “the effort to determine to what extent the consumers of two or more nations are similar or different. This will facilitate marketers to understand the psychological, social and cultural aspects of foreign consumers they wish to target, so as to design effective [...]