CROSS CULTURAL CONSUMER BEHAVIOUR Cross cultural marketing: Objectives and Policies Cross-cultural marketing is defined as “the effort to determine to what extent the consumers of two or more nations are similar or different. This will facilitate marketers to understand the psychological, social and cultural aspects of foreign consumers they wish to target, so as to design effective [...]
Posts Tagged ‘Cultural Marketing’
CROSS CULTURAL CONSUMER BEHAVIOUR
Posted by Admin on November 13th, 2009
Posted in Articles 
Tags: Characteristic Features, Clout, Consumer Behaviour, Cultural Beliefs, Cultural Marketing, Distribution Channels, Economies Of Scale, Effective Marketing, Global Borders, Marketer, Marketing Communication, Marketing Objectives, Marketing Strategies, Marketing Strategy, Motivating Factors, National Markets, Product Selection, Product Technology, Promotion Marketing, Superficial Similarities 
No Comments »Creating Ads That Appeal to Most Cultures
Posted by Admin on November 10th, 2009
Nowadays, with globalization and all, getting your business to cross can mean a better future for your company.Let us face it, with globalization, everything is possible. Marketing your business and focusing your efforts beyond your country or tradition is now very much plausible. In fact, conducting business abroad is easily done thanks to digital technology.It [...]
Posted in Articles Tags: Better Future, Brainer, Cross Cultural Differences, Cultural Marketing, Digital Technology, Full Color Printing, Market Group, Marketing Campaign, Marketing Collateral, Marketing Collaterals, Marketing Efforts, Marketing Strategies, Marketing Strategy, Prin, Slogans, Tag Lines, Target Clients, Target Group, Target Market, Tv Commercials No Comments »What is the Biggest Barrier in Cross-cultural Negotiations
Posted by Admin on August 27th, 2009
Without a doubt the biggest barrier in cross-cultural negotiations is:your own mindset We all tend to think any barriers in cross-cultural communication and negotiation is due to something beyond ourselves.But we all forget that we all come to the cross-cultural negotiation table with our own cultural prejudices.To put it in other words…We automatically assume our [...]
Posted in Articles Tags: Communication And Negotiation, Conscious Effort, Cross Cultural Communication, Cultural Blunders, Cultural Marketing, Cultural Prejudices, Cultures, Different Culture, Doubt, Encounter, Free Environment, Habit, Marketing Tools, Mindset, Negotiation Table, Negotiations, People, Prejudice, Sales Cycles, Sales Strategies No Comments »