According to Peter Drucker in his article “The Transnational Economy” written back in 1987, “To maintain a leadership position in any one developed country, a business-whether large or small-increasingly has to attain and hold leadership positions in all developed markets worldwide. It has to be able to do research, to design, to develop, to engineer [...]
Posts Tagged ‘Foreign Markets’
Cross Cultural Communication Web Tools – Company Hierarchy
Posted by Admin on December 11th, 2009
Here is another web tool for you to use in your cross cultural communication. Company Hierarchy Some cultures expect you to pay more attention to a company hierarchy than others. They need to be able to identify the leaders. They might only want to speak to the person with the right title or who is [...]
International Business Through Culture Customized Content
Posted by Admin on September 21st, 2009
There are several reasons why culture customized content is worth the time, money and effort to create.Here are some of the reasons why culture customized content is a good international business tool:Speak To The Right PeopleIf you do not adapt your communication to your foreign market, you may not be reaching the people you want [...]
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