By Darrell L. BrowningCompany cultures are like church: no one wants it to change. That’s not a bad thing, either–especially when you operate a family-owned business built upon time-honored traditional values. Or perhaps your business was built on delivering exceptional, personalized service which you have successfully branded into your marketing campaign. But along with growth [...]
Posts Tagged ‘Marketing Campaign’
How to Protect the Culture of Your Company
Posted by Admin on December 6th, 2009
Posted in Articles 
Tags: Business Environments, Communication Strategies, Company Culture, Core Values, Corporate Environment, Curious Thing, Cut Throat, Different Cultures, Exact Behavior, Family Owned Business, Family Owned Businesses, Feedback, Instances, love, Marketing Campaign, Nasa, Old Business, Personalized Service, Throat Culture, Traditional Values 
No Comments »Top 20 Global Marketing & Communications Mistakes
Posted by Admin on November 25th, 2009
Although sometimes cringe-worthy, examples of global marketing bloopers are a useful means of appreciating that we are not all the same. For any company or business conducting a marketing campaign abroad they must take linguistic and cultural variations seriously.Below we have provided a top 20 Marketing & Communications Bloopers from across the globe. 1) The [...]
Posted in Articles Tags: American Computer Company, Bloopers, Cartoon Character, Food Manufacturer, Global Marketing, Global Marketing Communications, Interactive Internet, Japanese Company, Japanese Pc, Jews In Concentration Camps, Marketing Campaign, Matsushita Electric, Mineral Water, Nazi Regime, Pecker, Positive Image, Swedish Furniture, Traficante, Uk Food, Woody Woodpecker, Worthy Examples, Zyklon No Comments »Creating Ads That Appeal to Most Cultures
Posted by Admin on November 10th, 2009
Nowadays, with globalization and all, getting your business to cross can mean a better future for your company.Let us face it, with globalization, everything is possible. Marketing your business and focusing your efforts beyond your country or tradition is now very much plausible. In fact, conducting business abroad is easily done thanks to digital technology.It [...]
Posted in Articles Tags: Better Future, Brainer, Cross Cultural Differences, Cultural Marketing, Digital Technology, Full Color Printing, Market Group, Marketing Campaign, Marketing Collateral, Marketing Collaterals, Marketing Efforts, Marketing Strategies, Marketing Strategy, Prin, Slogans, Tag Lines, Target Clients, Target Group, Target Market, Tv Commercials No Comments »