Cross cultural researchers have studied different behavioral values in different cultures. Geert Hofstede researched this a few decades ago and came out with a basic outline for people interested in multicultural marketing.And these different behavioral values are outlined extensively in the book The Culturally Customized Web Site, which discusses cross cultural online marketing.What Are The [...]
Posts Tagged ‘Outlines’
Basic Outline for Cross Cultural Online Marketing
Posted by Admin on September 23rd, 2009
Posted in Articles 
Tags: Avoidance Behavior, Communication Strategy, Countries And Cultures, Cross Cultural Study, Different Cultures, Different Ways, Femininity, Guarantees, Individualism, International Internet, International Marketing, Internet Marketers Tools, Low Context, Loyalty, Market Feedback, Masculinity, Outlines, Power Distance, Scales, Uncertainty Avoidance 
No Comments »What Advice Can You Give Me to Prepare for My First Cross Cultural Negotiation?
Posted by Admin on August 20th, 2009
Of course, it is important to go into your negotiation with the right mindset.Open your own cultural responses up to meet another culture.But do not be so focused on the cross-cultural aspect of your negotiation so much that you forget your basic preparation.Like all negotiations, preparation is important.You need to know exactly:Where you stand in [...]