CROSS CULTURAL CONSUMER BEHAVIOUR Cross cultural marketing: Objectives and Policies Cross-cultural marketing is defined as “the effort to determine to what extent the consumers of two or more nations are similar or different. This will facilitate marketers to understand the psychological, social and cultural aspects of foreign consumers they wish to target, so as to design effective [...]
Posts Tagged ‘Superficial Similarities’
CROSS CULTURAL CONSUMER BEHAVIOUR
Posted by Admin on November 13th, 2009
Posted in Articles 
Tags: Characteristic Features, Clout, Consumer Behaviour, Cultural Beliefs, Cultural Marketing, Distribution Channels, Economies Of Scale, Effective Marketing, Global Borders, Marketer, Marketing Communication, Marketing Objectives, Marketing Strategies, Marketing Strategy, Motivating Factors, National Markets, Product Selection, Product Technology, Promotion Marketing, Superficial Similarities 
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